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Selection of product combination strategy for glass edge grinding machine

by:Enkong     2019-12-27
The combination strategy of glass edging machines refers to the way in which enterprises organically combine the breadth, length, depth and relevance of the combination of glass edging machines according to the market situation and their own strength. The purpose of implementing the product mix strategy of glass edging machine is to make the product mix reach the best state to meet the needs of the target market and finally realize the marketing goal of the enterprise. To sum up, there are several product portfolio strategies that can be selected as follows. 1. Full-scale combination strategy, this strategy mainly focuses on providing all products to consumers as much as possible from glass edging machine enterprises. The prerequisite for choosing this strategy is that enterprises should be able to take care of the needs of the whole market. Here, the meaning of the whole market is broad, that is, the overall market of each market in a certain industry. 2. Market professional combination strategy, this strategy mainly focuses on providing various products that enterprises need to a professional market. Enterprises adopting the market professional combination strategy usually emphasize the breadth and relevance of the product combination, while the depth of the product combination is often small. 3. Product line professional combination strategy, this strategy refers to the enterprise focusing on the production of a certain type of products and selling its products to all kinds of customers. For example, the products of an automobile manufacturer are all automobiles, but the manufacturer has set up three different product lines of cars, buses and freight trucks according to the needs of different markets. Enterprises adopting the professional combination strategy of product lines usually emphasize the depth and relevance of the product combination of glass edge grinding machines, while the breadth of the product combination is very small. 4. Limited product line professional combination strategy, this strategy refers to the enterprise according to their own strengths, concentrate on the production and operation of limited or even a single glass Edger product line, in order to adapt to limited or single market demand. The limited product line professional product portfolio strategy emphasizes the depth and relevance of the product portfolio. 5. Special product professional combination strategy, this strategy refers to the enterprise according to their own special resource conditions and special technical expertise, specializing in the production of some special glass edge grinding machine products with superior sales. The well-known Guizhou Maotai winery has adopted this strategy.
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